In the music industry there are many things that help to advertise music videos and one of the most important of these is 'we media'. It has a specific role in showing the music videos to as many people as possible, by using different texts to provide alternative viewing to the target audience. This also helps to advertise effectively to multiple audience demographics at the same time so that the advertisements could be more thorough.
'We media' uses the idea of Web 2.0 to advertise videos by allowing individuals to upload music videos on sharing sites such as Youtube, and Dailymotion. This means that it is possible for mass viewing and suggests that it is now easier for a band to be advertised due to the easily accessible options available. Interactive websites such as Myspace are also used because it means that specific pages can be set up to advertise new releases by a band and also to inform fans when the band may next be having a live performance. These interactive sites are full of user generated content that people would upload as a method of allowing them to suggest suitable bands for people to listen and see, as well as suggesting bands that are of a similar style to music that other users of the same site may find interesting and may already listen to. With the new websites available due to 'we media' it means that new information about bands is easily accessible to anybody that has access to the internet.
'We media' is potentially the most popular form of advertising now because it uses resources that everybody has to ensure that the porduct reaches as many people as possible. With it being so easily accessible, it leaves options open for the users to share any files that they believe are really good and also that they see as suitable bands or music for other people that use the website.
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This is good work Scott
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