Through researching auteur music videos and questioning whether music videos can be more than just a commercial for an artist and instead be more conceptual as art, I have found that there are some downsides to music videos.
David Stubbs believes that ‘music videos have helped remove the spectacle of performance from the popular sphere’ and he adds ‘music videos have commodified music, in which they are used as slick and expensive promotional advertisements for songs.
Several auteurs, however, reflect their personal creative vision, in the videos and in some cases, film producers are considered to have a similar "Auteur" role for films that they have produced. For example, Chris Cunningham and Michel Gondry have similar styles in their videos. Gondry, the director of ‘Fell in Love with a Girl’ by ‘The White Stripes’ and ‘Around the World’ by ‘Daft Punk’ both are very conceptual and have no performance by the band themselves. Instead he opted for stop motion Lego bricks and a dance performance by a single group of people in bright clothing. Especially with the stop motion video, you start to appreciate the video more than the music itself, so instead of watching it for the reason that you enjoy the music, you also get people who would usually listen to that sort of music, enjoying the video.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment