SF - technical analysis

http://www.youtube.com/watch?v=1t9K9rM1SVE

The video I picked for my technical analysis was 'I Hate Everything About You' another song by 'Three Days Grace' so that I could see a technical breakdown a 'Three Days Grace' video as a potential influence on the video that the group is supposed to be making. With this technical analysis I discovered that a large amount of close-ups are used as a method of advertising the band properly and also a way of showing the emotion on the faces of the band members, more commonly emphasised with the multiple shots of the singer's face. There are also numerous tracking shots as methods of setting the scene and establishing the ideas of the artist and the lifestyle of the characters in the video as there are shots of cigarettes strewn across the floor, a diary with 'L.S and R.M' inside a heart, which appears to appear about four or five times, along with a picture frame of a young couple together and also a bottle of whiskey being picked up by a man in a vest.

This man in the vest appears numerous times in the video with high angled shots of him, connoting an authoritative figure. These high angled shots are emphasised with low shots of a barking dog and a youth laying on the floor after being hit by the man wearing the vest. From these shots I have learnt that in this type of video, there are large amounts of close-ups or 'mat shots' used to advertise the band and there are establishign shots used to show the entire band at once or to show people in a crowd. There are also BCUs used to show the emotion on a person's face effectively as well as to show props such as guitars, notebooks and picture frames. The shots are also fast paced at times, switching between multiple images in the space of roughly three seconds, such as midway through when the camera switches between shots of the drummer then singer then a barking dog, then to a low angle of the man in the vest shouting and finishing with a shot of a bassist. The high angle shots of youths help to emphasise the view and myth that there are large amounts of youths in America that ae vulnerable and downtrodden.