TJ - Institutional (Music Video Process)

Just like films, music videos have three main steps to their process. These being;
1. Pre-Production
The first stage of a successful production is planning. It is important to plan thoroughly by identifying clearly the Production aims, style, key messages and target audience. This planning stage is a two way process between what you tell us about your market and aims and what we can suggest to you in order to formulate effective and creative video treatments.

2. Production
In production the music video is created and shot. More crew will be recruited at this stage, such as the property master, script supervisor, assistant directors, stills photographer, picture editor and sound editors. These are just the most common roles in film making; the production office will be free to create any unique blend of roles to suit a particular video.

3. Post Production
Here the video is assembled by the editor. The first job of the film editor is to build a rough cut taken from sequences. The purpose of the rough cut is to select and order the best shots. The director usually works with the editor to ensure the envisioned shots are selected. The next step is to create a fine cut by getting all the shots to flow smoothly in a seamless narrative. The sound track and picture are combined together and results in a the finished product.