http://www.youtube.com/watch?v=ZOujvLLpWnE
I have chosen to analyse a song by Three Days Grace as they are the artist we have chosen to use a track from for our music video. This will hopefully help with their conventions they have.
The genre of their music is alternative metal and hard rock. This is shown clearly through all their videos with performance with the band and some narrative. However, this new track from their new album has changed from their normal settings and is purely just a performance. This has challenged their music style and may signify a new start for the band with also their album called ‘Life Starts Now’. The video is seemed to be loosely based on the lyrics, as they are separated into four different rooms matching the colours which they are wearing; Pink, Black, Grey and White, so ‘break away’ has separated them.
This video could be considered art by the fact they are different colours and different people. However, this performance and new start seems to be more commercial as they may be trying to break into the European market as well as the American.
The camera techniques involve panning to follow the band walking towards the rooms also with a slow zoom. Throughout the video, the only colours used are the white, pink, black and grey which may be a new motif that occurs through the album. There are also many slow motion effects occurring to show the bands’ talent in playing the instruments. Wind is used to blow the bands clothes and hair about to give the effect of the fans in the walls looking through from the other rooms. This wind has made the band music look loud and energetic. Towards the end of the video, the colours as paint from the other rooms get splattered into each other, causing the whole video to ‘break away’ from the simplicity of plain colours. This could mean that the band are not like other bands and like to see them as different.
The new start also goes with their ‘meta-narrative’ because if they are trying to break into the foreign music industry, then they have a new style which is post-modern because viewers may like to watch the special effects and this adds to the repeatability.
This video would be consumed on a niche channel as it is a punk rock genre. Although if they make it successful in Europe, then it may be seen on other music channels which are more popular with the majority of the population. It would be seen in an ambient viewing as they are not a very popular.
I have chosen to analyse a song by Three Days Grace as they are the artist we have chosen to use a track from for our music video. This will hopefully help with their conventions they have.
The genre of their music is alternative metal and hard rock. This is shown clearly through all their videos with performance with the band and some narrative. However, this new track from their new album has changed from their normal settings and is purely just a performance. This has challenged their music style and may signify a new start for the band with also their album called ‘Life Starts Now’. The video is seemed to be loosely based on the lyrics, as they are separated into four different rooms matching the colours which they are wearing; Pink, Black, Grey and White, so ‘break away’ has separated them.
This video could be considered art by the fact they are different colours and different people. However, this performance and new start seems to be more commercial as they may be trying to break into the European market as well as the American.
The camera techniques involve panning to follow the band walking towards the rooms also with a slow zoom. Throughout the video, the only colours used are the white, pink, black and grey which may be a new motif that occurs through the album. There are also many slow motion effects occurring to show the bands’ talent in playing the instruments. Wind is used to blow the bands clothes and hair about to give the effect of the fans in the walls looking through from the other rooms. This wind has made the band music look loud and energetic. Towards the end of the video, the colours as paint from the other rooms get splattered into each other, causing the whole video to ‘break away’ from the simplicity of plain colours. This could mean that the band are not like other bands and like to see them as different.
The new start also goes with their ‘meta-narrative’ because if they are trying to break into the foreign music industry, then they have a new style which is post-modern because viewers may like to watch the special effects and this adds to the repeatability.
This video would be consumed on a niche channel as it is a punk rock genre. Although if they make it successful in Europe, then it may be seen on other music channels which are more popular with the majority of the population. It would be seen in an ambient viewing as they are not a very popular.
This again is a competent technical analysis - but you need to look at representation and ideology in more detail. Try and use more technical terminology. Can you add a link here to the video.
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