SF - Auteur videos

With the ideas on auteur videos I noticed that with directors such as Chris Cunningham, there is a large focus on the surreal aspect within a music video. A key example of this is in the music video for 'Come to Daddy' by 'Aphex Twin', a music video that includes the idea of a creepy image of a face on a television screen, which scares an elderly lady who sees the image, which could provide an indication of a message about society being sent through the videos. There is a link between the videos that Cunningham directs as they all seem to suspend reality with ideas that seem either warped or as previously mentioned can be seen as surreal. Auteurs also work with musicians across a vast music spectrum and using Chris Cunningham as an example again, it is possible to see how this is illustrated through his association in music videos with 'Madonna', 'Bjork' and 'Aphex Twin'. This works along with the fact that auteurs tend to direct videos for other areas of the media, such as directing adverts for perfumes and game companies.