During today's lesson we discussed the homework of EMAP research. We found out why videos are postmodern; there are two reasons to why music videos and channels are considered postmodern. The first being whether they are art or adverts. They are also used to construct people's identity as you can tell what people are like from what music the listen to/watch.
We also discussed the way in which audiences consumes the music videos. Videos have either Passion or passive commitment. Passion being whether the viewer chose to watch the channel and actively changed the channel specifically. Or whether it was passive, where the viewer ‘surfs’ through the channels or is looking for something to watch.
For our video, we can now decide whether to make it for a passive or passionate audience.
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