SF - Why are music videos post-modern?

Music videos are seen as post-modern texts because it is difficult to categorise exactly what it is due to the variety of conventions that it works with.
Post-modernism blurs the boundaries between the texts because music videos cannot be branded as either advertisements or art as they contain conventions and concepts that are involved in both these fields.
They also help a person to construct their identity by their consumption of this text which is another key concept of post-modernism as through identity construction, it allows people to give themselves an idea of the sort of person that they are and the place they feel that they have in society.
Post-modernism uses the idea of bricolage which merges more than one genre or text together, which gives it a wider appeal towards a larger audience which means there is likely to be greater success in the future.
Along with post-modernism, the idea of superficiality is provided as the consumers begin to care more about what they own and also what they see in the video more than the music itself, thus giving a greater idea of materialism and also idealism.