Sunday 20 September 2009

TJ - Analysis of Print Media





I have chosen to deconstruct the album ‘Liberation Transmission’ by ‘Lost Prophets’ and the advert for the album. This is because they are in the same genre as Three Days Grace, which we are using their song for our music video. By deconstructing these media texts, it will give our group a little more research into the genre and the way it is represented.

The genre in the album cover is evident as rock. This is shown by the colours being black red and white. The black connotes the dark side of the rock genre with the red being splattered as if it were blood, signifying this again. In addition, the white contrasts to make it appealing.
The colour also makes the album be able to stand out on the shelves of music stores. It is easy to spot the motif of the band, as it is the main picture on the cover, so that fans will be able to find it. The title of the band is large and at the top of the case. This makes it the first thing you see and then you follow the picture down to the title of the album towards the bottom. This is known as creating a dominant reading path. Throughout the cover there is a red star in the ‘Lost Prophets’ name as well as in their motif. This could connote as an emblem of guidance as it is said that a star would help lead an individual over the individual travels and back home safely. Often as an individual is seeking guidance, the nautical star shows best the connotation of individual’s feelings. This five pointed star holds a special place in protection as well as guidance. So the band could be showing that they are individual and not mainstream, which most bands want to be different and individual as it sets them apart from others. This star and motif has, in turn, created an image for the band and the star on its own could remind people of them.
The bird and centre motif could connote so many different things. It has almost a shield as a chest with the star on it as well as two flying horses on its wings. It also looks as if it is possessed with red eyes and tongue out with it rising from the ground or shadows, signifying its evilness. However the horses and shield with the star could be the good side or holding it back, and these may be represented as the band. And with liberation in the title, the black and white colours could also be signifying equal rights and status. Although these could also all signify old time myths and legends with flying animals and evil spirits. This is also reinforced by the font of the album title with it being cursive.

The advert for the album is pretty much the same, with the motif and album cover at the top of the page, however, without the red splats. Underneath it has the information, with the release date in red in large font. The advert poster also has a bit of information on a ‘hit single’ by the band, reminding the audience if they have heard and enjoyed the single. Then there are websites and the record label and sponsor of where it is sold. This poster would be consumed on most public places. E.g. underground or bus stops.

2 comments:

  1. Well done Tom - there are some perceptive observations here in terms of meaning and connotation. You need to take it a step further and use Dyer's framework to look at how this feeds into the star image of this band.

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  2. Tom this is really good, hopefully you can bring in your knowledge of connotation and myth to our coursework.

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